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Brisley Design Associates
Enduring style meets a signature interior process
Industry
Interior Design
What we did
Brand Strategy, Brand Identity, Stationery, Website Design, Tagline, Copywriting, Brochure Design
Brisley Design Associates (BDA) is a full-service interior design firm based in Rochester, Michigan. After several years of experience, Elizabeth Brisley founded BDA to design homes that inspire people to linger. My work positions BDA on a foundation of timeless taste, functional living, and, most importantly, a process that feels effortless for clients.
A rewarding interior process
In the strategy phase, I worked closely with Liz, asking questions and listening to her client experiences to pinpoint why clients choose BDA. We walked through her process: how she talks to them, what they share, how they feel, what they appreciate, their lifestyle, and how they want their interiors to support it. Beyond industry clichés, we dug into what clients love about the process, not just the result. We pinpointed what shapes BDA’s signature approach: While designing homes that feel intentional and timeless, Liz guides clients through a rewarding process. From Liz's direction to her trade partners who bring it to life, every project moves in harmony, leaving homeowners free to enjoy the joyful decisions that shape their new home. It's an approach that inspires trust, and it's why clients love BDA. I translated BDA’s positioning into the visual and verbal identity, with timeless visuals and a warm, welcoming tone of voice.
BDA’s recognizable caramel line
I chose the caramel line as the base of the brand identity and its variable element, shifting its form into accent lines, frames, and custom iconography. In the logo, it becomes an open rectangle, symbolising both a complete space and an open creative process. Across the brand, it serves multiple strategic purposes. It makes BDA recognizable, appearing at every touchpoint. Even a brief interaction is enough to acknowledge BDA's brand, creating easy recall when potential clients browse interior firms. Beyond recognition, the caramel line's endless forms feel dynamic, matching Liz's approachable personality and the way BDA's services are tailored to each client. Lastly, it adds warmth and stylish expression, and serves as BDA's strongest tool for visual consistency.
A brand presence that feels like a magazine
BDA’s brand feels like an interior magazine in every sense. The editorial layouts place the spotlight on the beautiful interiors, and since a lot of the brand’s assets exist digitally, this magazine style ties them to the real world. The website is designed to resonate in every section, with the caramel line, copy that echoes BDA's thoughtful approach, and dynamic animations that make browsing enjoyable. It reflects both the feeling of shaping a new home and of seeing it finished. Custom iconography, designed in scale and shape to make the span of BDA's services easy to grasp at a glance, also adds to the brand's consistency.
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The brochure that blends in
Liz onboards her clients in person, making the significant change of building a new home feel smooth. At Evangelija, we envisioned every step of the experience to amplify BDA's approach. To support these meetings, which clients love for their candid conversations, we created something tangible for added comfort and trust: an onboarding and promotional brochure designed like an interior magazine, so promoting BDA feels like sharing inspiration. When potential or new clients flip through it during conversations, they feel like they're chatting over coffee.
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Revisiting the brand four years later
Since we designed the brand in 2022 and launched the website in 2023, BDA has grown. A website refresh in 2026 gave us the chance to revisit the branding and positioning, and confirm that the positioning still holds up and gives BDA a foundation to keep growing on. Read the takeaways here.
“Evangelija really took the time to understand my business and the vision I had for the brand. Her intuition is spot on.”
"She is an extremely talented designer and a pleasure to work with. Her intuition is spot on, capturing the visual identity that I was hoping to achieve even though I sometimes had difficulty articulating it. The process was a true collaboration, with Evangelija using her expertise to build upon and enhance my ideas. She is the utmost professional."
— Elizabeth Brisley, Founder of Brisley Design Associates