top of page
Articles
Project 1
Magnifying Glass:
The Branding Underneath Successful Marketing
Most articles about branding cover rebrands or launches. Once branding is set, the conversation mainly shifts to marketing. Analysing the strategy and branding underneath the marketing shows how a brand's impact evolves and influences the business over time. In this project, I zoom through the layers of marketing to analyse the brand strategy that serves as the foundation.
Project 2
On Branding: Essays on Brand Strategy, Identity & Experience
Through my work as a brand strategist and designer, I explore the ideas, strategies, principles, and decisions that shape meaningful and enduring brands. In this project, I reflect on the brands I create with clients and the ones I observe in the market. I explore the impact of brands and how they are perceived, experienced, and remembered over time.
bottom of page